B2B Services

Science Communication & Brand Positioning

I help science-driven brands and startups build trust and authority from day one through strategic, audience-focused communication and positioning that make you stand out.

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PhD in Immunology

Scientific expertise and depth that brings accuracy and credibility to every project.

Strategic Communicator

Trained to make complex topics clear and audience-friendly without losing depth.

Audience & Platforms

8+ years building engaging digital content with platform-specific strategy.

Branding & Storytelling

Compelling narratives that build trust and strengthen your brand’s positioning

You want your science to thrive!

If you run a science-driven company, you likely know that effective communication and visibility is key to raise capital, launch a product or build market trust.

But you also know that it needs time, a good strategy and the right people to execute it. And that is where most founders get stuck. You have limited time, don’t know where to start and external marketing people simply don’t understand your research.

I’ve seen great brands and technologies struggle simply because they entered the market without an audience. They develop in silence, focus primarily on the process and only think about marketing and communication after the launch.

If this sounds familiar, don’t worry! Science is complex and turning it into compelling stories that build trust and visibility early on is complex as well.

But that is exactly what I can help you with.

Yes, I have a PhD, deep expertise in analyzing biomedical data, years of experience preparing complex research for industry partners and expert panels and completed a science communication training.

But plenty of people have a PhD. That’s not the main reason we should work together.

Alongside my scientific career, I spent over 8 years in modern digital media. I built an online audience of 30k+ engaged followers from scratch and created social media content for 100+ partners including startups, embassies and media organisations. I know what makes people pay attention online, what builds trust and how complex ideas can be communicated without oversimplifying them.

Whether I’m working with a brand or a scientist, ultimately there’s one thing that drives me more than anything else: pulling innovative technologies out of their niche and giving them the attention they deserve to truly grow and make an impact.

Trust Building

Strategic communication that gets your audience genuinely hooked on what you’re building.

Scientific accuracy

Your communication stays scientifically sound while becoming both clearer and more relatable.

Strategic support

Frameworks and assets tailored around fundraising, partnerships, launches and key milestones

My Core Services

Communication Strategy & Brand Positioning

For science- and health-driven startups ready to build a strong, recognizable brand.

Science-driven brands and startups need clear communication and strong positioning that set them apart in a crowded market while maintaining scientific integrity.

I help you build a trusted, credible brand from day one. I extract the core value of your research and build a clear brand narrative and messaging framework that works both online and offline. You get the language and positioning needed to explain what makes your technology special, why people should care right now, and how to talk about it with total confidence.

Brand & Messaging Guide
Content Strategy & Formats
Founder & Thought Leadership

Audience & Community Building

For early-stage startups and teams preparing for a product launch or market entry.

Too many brands spend years developing in silence and only start thinking about visibility and marketing after launch.

I help you build an audience and test your messaging before your product launch. I identify who your target audience is, map out the most effective channels to reach them, and design the right storytelling angles to get them excited about what you’re building.

Pre-Launch & Launch Strategies
Target Audience Analysis
Channel & Platform Roadmap

Social Media Strategy & Creator Collaborations

For brands using educational content, social media and influencer partnerships.

Without a clear content and platform strategy, it’s easy to miss the opportunity to reach and build trust with your audience early on.

I help you create content that is fun, accessible and aligned with your goals. If you plan to work with creators or influencers, I help you pick the right people, give them clear guidelines and review their drafts so the content stays scientifically sound and claim-compliant.

Storytelling Frameworks & Content Formats
Scientific, evidence-based Formats
Creator & Campaign Management
Scientific Fact- & Claim-Checking

Workshops & Keynotes

For universities, research institutes and scientific teams.

The ability to communicate complex research publicly with confidence and clarity is an essential skill, but it is rarely taught in academic training.

I run interactive workshops and keynotes covering storytelling, speaking on camera, and building an authentic presence on social media. I also address the practical aspects of modern communication, ranging from copyright and claim boundaries to the responsible use of AI tools .

Science Communication Workshops
Storytelling & On-Camera Training
Keynotes & Talks

Let’s have a chat!

If you’re building a science-driven company or team and thinking about how to build trust and authority from the start, let’s talk.

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Selected Partners & Media Collaborations

Organizations, embassies and media publications I’ve collaborated with across content creation, campaign strategy and keynote speaking.

Chilean Embassy

Cross-border social media campaign and content strategy for public communication.

Olive Magazine

Editorial content (print & digital) tailored to a major international UK publication and readership.

Die Schneiderei

B2B agency partnership delivering creative direction and engaging digital content.

True Italian Communication

Campaign content for multiple food events, driving community engagement and event visibility.

Zukunftsforum Tankstelle

Industry keynote on the future of convenience food retail, exploring trends and consumer behavior.

“Lena was great to work with on a project sharing insider Berlin recommendations to our UK audience. The content was all delivered efficiently according to the brief and we loved the video bringing Berlin’s food highlights to life. I’d really recommend Lena for any personality-driven food and drink content.”

Olive MagazineUnited Kingdom

“Die Zusammenarbeit mit Lena war immer angenehm und unkompliziert. Wir haben Ihre zuverlässige und schnelle Kommunikationen sehr wertgeschätzt und empfehlen Ihre Arbeit im Bereich authentischer Content-Produktion für
Social Media gerne weiter.”

Die SchneidereiBerlin, Germany

“The collaboration and communication were consistently clear and supportive, making it easy to share ideas and solve challenges efficiently. The strong teamwork and high-quality results really stood out, reflecting dedication and a shared commitment to success. I would definitely recommend working together again — it was a productive and enjoyable experience.”

ProChileChilean Embassy, Germany

“Mit Lena haben wir mehrere Jahre für unsere Events in Berlin zusammengearbeitet. Sie hat unsere Projekte sofort verstanden und es geschafft, die Atmosphäre unserer Veranstaltungen authentisch und kreativ zu vermitteln. Besonders bei unseren großen Festivals hat ihre Unterstützung maßgeblich dazu beigetragen, eine engagierte Community zu erreichen. Eine Partnerin, der wir voll vertrauen und die wir jederzeit weiterempfehlen.”

True ItalianBerlin, Germany