Content Creation & Campaigns




How can a new ingredient or technology be explained in a way that people actually care about — not just what it is, but why it matters? With so much conflicting information online, how can brands position themselves as trustworthy sources? What’s the best way to turn a 20-page research study into content that engages rather than overwhelms?

Educational content that combines scientific accuracy with genuine engagement requires both research expertise and content strategy.

Educational storytelling to make research accessible

Explainer Videos & Reels
Breaking down complex topics into digestible visual formats.
Examples: “How are cultivated meat products created?” | “What makes biodegradable packaging actually biodegradable?” | “Understanding how CAR-T cell therapy works” | “The science behind alternative proteins”

Social Media Campaigns
Translating research into shareable, engaging formats while maintaining scientific accuracy.
Perfect for product launches, awareness campaigns or ongoing thought leadership.

Articles & Editorial Content
In-depth exploration of the science behind products, ingredients or innovations.
Positioned for blogs, publications or brand storytelling.

Website Copy & Educational Resources
Content that positions brands as credible and knowledgeable without sounding academic, overly technical or boring.

Example applications:
A innovative food company creating educational video content explaining cellular agriculture to investors and curious consumers | A sustainable packaging startup developing a content series on material science and environmental impact | A biotech firm launching patient education materials for a novel cancer treatment — translating immunotherapy mechanisms into accessible explanations

Deliverables:
Videos (short-form & long-form) | Social media content series | Blog posts & articles | Website copy | Campaign concepts & strategies

Perfect for: Product launches | Awareness campaigns | Thought leadership content | Ongoing educational partnerships

*This call is intended for companies, organisations and teams interested in a professional collaboration.

Let’s talk — book a free discovery call.

Ready to bring clarity and credibility to your communication? Let’s explore how we can work together.*

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Selected Partners
Chilean Embassy

Developed social media campaign introducing Chilean food and drink culture to German audiences.

Olive Magazine

Wrote and produced editorial on Berlin’s neighborhood food scene — published in print and digital.

Die Schneiderei

Created content for various restaurants, focusing on food culture and authentic storytelling.

True Italian

Content for multiple True Italian events, highlighting Italian food culture and culinary traditions.

Zukunftsforum Tankstelle

Keynote on the future of food concepts at gas stations, exploring trends and consumer behavior.

“Lena was great to work with on a project sharing insider Berlin recommendations to our UK audience. The content was all delivered efficiently according to the brief and we loved the video bringing Berlin’s food highlights to life. I’d really recommend Lena for any personality-driven food and drink content.”
Olive MagazineUnited Kingdom
“Die Zusammenarbeit mit Lena war immer angenehm und unkompliziert. Wir haben Ihre zuverlässige und schnelle Kommunikationen sehr wertgeschätzt und empfehlen Ihre Arbeit im Bereich authentischer Content-Produktion für
Social Media gerne weiter.”
Die SchneidereiBerlin, Germany
“The collaboration and communication were consistently clear and supportive, making it easy to share ideas and solve challenges efficiently. The strong teamwork and high-quality results really stood out, reflecting dedication and a shared commitment to success. I would definitely recommend working together again — it was a productive and enjoyable experience.”
ProChileChilean Embassy, Germany
“Mit Lena haben wir mehrere Jahre für unsere Events in Berlin zusammengearbeitet. Sie hat unsere Projekte sofort verstanden und es geschafft, die Atmosphäre unserer Veranstaltungen authentisch und kreativ zu vermitteln. Besonders bei unseren großen Festivals hat ihre Unterstützung maßgeblich dazu beigetragen, eine engagierte Community zu erreichen. Eine Partnerin, der wir voll vertrauen und die wir jederzeit weiterempfehlen.”
True ItalianBerlin, Germany

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